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Audit Bureau of Circulations (India)
The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organization. It certifies and audits the circulations of major publications, including newspapers and magazines in India.
ABC is a voluntary organization initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organization which could serve the common interest. Since then the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organizations connected with print media advertising. See List of newspapers in India by circulation.
==History==
ABC (India) was founded in 1948, India.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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